Loose PDFs outside the file
If the alert is not next to the mark and client, review slows and context is lost.
Trademark watching software
Trademark watching software for professionals
Piro brings trademark publications, phonetic, graphic and semantic similarity, a 0–100 score and team review into one traceable workflow. Alerts can become case files, deadlines and client-ready reports without leaving the platform.
Who uses watching software
For teams that need monitoring inside their own operation, not an outsourced bureau alone.
- IP agencies that run watching for client portfolios
- Trademark firms that want alerts next to case files
- In-house brand teams that monitor their own marks
Watching that arrives without context — or as noise
Publication is only the start: the team needs to prioritise, review and leave a traceable decision.
Noise without priority
A useful watching system ranks hits; if everything is urgent, nothing is.
Review without an owner
A shared alert without assignment or status makes it hard to know who reviewed the conflict and why.
Unclear coverage and cadence
Sources and publication rhythms vary. Configured scope should be visible without promising real time where it is not available.
From a publication to a traceable decision
Coverage, prioritisation and legal review stay linked to the portfolio and the team’s decisions.
Coverage across 27 offices
Work with coverage that includes EUIPO, OEPM, WIPO and enabled national offices, without splitting the review workflow.
Phonetic, graphic and semantic similarity
Review all three signals together with a 0–100 score that helps the team prioritise potential conflicts.
Alerts that become case files
Turn a relevant hit into a case file, assign an owner and keep the publication and review attached.
Deadlines in context
Track the applicable deadline from the file and use the existing 30/15/5 alert sequence.
Email and report outputs
Prepare an alert email and a structured report from the same reviewed information.
Import and team traceability
Bring portfolios from Excel, distribute reviews and preserve who changed each status and when.
How it works
A watching workflow the whole team can follow
Import and configure
Import the portfolio from Excel and define the offices and criteria each team needs to watch.
Prioritise and review
Use phonetic, graphic and semantic similarity plus the 0–100 score to organise human review.
Open, track and report
Create the case file, assign its deadline and send the resulting alert or report with a traceable history.
Trademark watching software connected to operations
Trademark watching software lets teams import a portfolio from Excel, configure scope and receive publications from enabled sources. Piro covers 27 offices, including EUIPO, OEPM, WIPO and national offices, without presenting an unconfirmed territory as available in a given configuration.
Phonetic, graphic and semantic similarity plus a 0–100 score help prioritise; they do not replace legal assessment. A person reviews the alert, records the decision and, when appropriate, turns it into a case file with an owner and deadline.
Sources are checked according to each office’s publication and availability cadence, not under a blanket real-time promise. From the reviewed record, the team can prepare an email alert and report while preserving the full audit trail. Piro already manages +33,000 case files.
- Configurable coverage across 27 offices
- EUIPO, OEPM, WIPO and enabled national-office sources
- Phonetic, graphic and semantic similarity with a 0–100 score
- Alerts linked to owner, case file and deadline
- Email, report and traceability in the same workflow
Product flow
See a watching alert move from publication to report
This server-rendered example shows the operating sequence. The score supports prioritisation; the legal assessment remains with your team.
Publication
An enabled official source makes a new record available.
Score
Phonetic, graphic and semantic signals produce a 0–100 priority.
Review
A team member validates relevance and records the decision.
Case file
A relevant alert opens with its source and history attached.
Deadline
The applicable date is checked and tracked in context.
Report
The reviewed data becomes an email and a structured report.
Anonymised alert feed
Illustrative records show how the team can sort work before legal review.
WATCH-01 · EUIPO
Monitored mark A · published sign A-01
Priority score86/100
WATCH-02 · OEPM
Monitored mark B · published sign B-02
Priority score72/100
WATCH-03 · WIPO
Monitored mark C · published sign C-03
Priority score58/100
Email preview
A reviewed alert, ready to share
Watching alert · human review required
A potentially relevant publication has been prioritised. The linked file contains the source, phonetic, graphic and semantic assessment, score and proposed next action.
The recipient sees a concise alert; the team keeps the full history in Piro.
Report preview
Watching review summary
- Similarity
- Phonetic, graphic and semantic assessment
- Score
- 0–100 prioritisation with human validation
- Case file
- Alert, source and review linked
- Deadline
- Tracked with 30/15/5 alerts when applicable
- Traceability
- Owner, status and decision history
The report is prepared from the reviewed record, not from a detached document.
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Frequently asked questions
Clarify what trademark watching software is — and what it is not.
Is Piro a trademark watching service or software?
Software. It is a watching tool and platform for professionals. It does not replace your firm as the provider of watching advice to end clients.
Which offices can I monitor?
Piro’s coverage catalogue spans 27 offices, including EUIPO, OEPM, WIPO and national offices enabled for the configured scope. Exact availability depends on the source and territory.
How is this different from a watching bureau?
A bureau sells a service. Piro gives your team the software to run monitoring, alerts and review inside your own operation.
Can watching live next to case files?
Yes. Alerts can be assigned, reviewed and linked to a case file, deadline, report and decision history in the same industrial property platform.
Does AI decide oppositions for me?
No. AI can help summarise and draft; the attorney or agent keeps the legal decision.
Start today
See trademark watching inside Piro from alert to report
Book a demo and review how coverage, scoring, team review, files and deadlines fit your portfolio workflow.